Consumer Insights Intern - Summer 2019

300 JOHNNY BENCH DRIVE Oklahoma City, Oklahoma Apply
• The Insights intern will sit at the intersection of brand marketing and consumer insights (marketing analytics, consumer research). This individual will help uncover key insights, identify how these insights are relevant to the business, and figure out how to implement them into Sonic’s brand marketing strategy. • Will work with marketing team to support a variety of cross-functional marketing projects, including one capstone project to be presented at the end of the internship. • Projects you will work closely on: • Coordinate data for marketing analysis: Learn methodologies for addressing a spectrum of business questions, interpret and disseminate results, drive deeper into Sonic’s target consumer, Understand/ learn about campaign measurement techniques, Learn how to leverage results to optimize strategy to inform marketing planning • Effective communication style, presentation skills • Microsoft Office (PPT, Office, Excel) • Statistical software (SPSS, Qualtrics, R, etc.) a plus #LI-DNI
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  • Corporate, Oklahoma City, Oklahoma, United StatesRemove